I looks very contemporary doesn’t it? But ‘Matches and Match Boxes’ is a 1926 photo by Edward Steichen ( Luxemburg 1879, Connecticut 1973). This was a fabric design for Stehli Silks.
You can read in the essay that Steichen was also a painter who wished to bring photography to the rank of art. Imagine the outcry when he started to launch himself into what was despised: commercial photography!
He was the director of the photography department at the MoMA (New York) during fifteen years (and the creator of ‘The Family of Man’ ).